function createPlayer(thePlace, theFile, theImage, go) {
	var s = new SWFObject("http://www.bailliegifford.com/videos/mediaplayer.swf","playerID","480","270","7");
	s.addParam("allowfullscreen","true");
	s.addVariable("file",theFile);
	s.addVariable("width","480");
	s.addVariable("height","270");
	s.addVariable("displayheight","270");
	s.addVariable("overstretch","fit");
	if (theImage.length > 0) {
	    s.addVariable("image",theImage);
	}
	s.addVariable("showicons","true");
	if (go) { s.addVariable("autostart","true"); }
	s.write(thePlace);
}